Well if you are talking about the DO NOT PRESS app on an IPod Touch, nothing will really happen. I mean, it will say,after you press the red button again, "*Ahem*, DO NOT PRESS THE BUTTON." After...
The press are the owners, editors journalists and staff that publish newspapers (you could perhaps extend it to cover broadcasting news too).
A high quality free (i.e. un-censored and unbiased)...