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What is important about unconventional advertising is the ability to break out of a mold that may have caused awareness of your company to diminish in the potential consumer's eye. It can allow you to engage your audience in a new and more memorable fashion.
"Difference legislation that tend to protect consumer interest in advertising?"
if you ask me i believe that advertising is not dining a fair idea about the prodact because advertising is always trying to perfect the product!
Advertising - is a hole notion. Advertising campain - is concrete actions for advertising and promoting company, idea, product, people etc. For example you have all advertising for milk. And you have advertising company "Got milk?"
Alternative advertising is the same as guerrilla advertising. It's unconventional and unexpected. It can be anything from street teams, to car wraps, to promotional exhibits, to postering blitzes. Basically, it can be anything you want it to be. There are no limits and many agencies create custom campaigns. Nowadays, people like to take conventional advertising (TV, magazine, radio, out of home, newspaper, etc) and revamp them to create cool guerrilla marketing tactics. Guerrilla advertising can also be called non-conventional advertising, guerrilla advertising, ambient advertising, and viral advertising. check out these sites: www.guerrillaadvertising.ca www.mangomoose.ca
The word "unconventional" is an adjective.
Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.
This is usually called the expression of the idea. I can't protect my idea for a movie, but I can protect my script.
There are many ways to go about advertising. You can make commercials or put adds in the newspaper, online, and in the mail. Also hiring an advertising firm for your advertising needs may be a good idea.
unconventional
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"Normal" or "Habitual"is the antonym of unconventional.