Answer:
Keep it away from Magnets.
Save it from extreme temperatures.
Always store vertically in box.
Do not touch surface while inserting or removing it.
Never leave the disk in the PC after finishing the job.
Avoid over use of the disk otherwise it will not last for more than 6 months
Do not mix disks to be used everyday with those used for long.
Never put any heavy object on disk.
Never carry in loose bags or in pockets.
Never use clips/staples to hold disk.