By doing a hardness test. The good ones use a calibration ball or point pressed into the subject material with a known force. How big the dent is tell you how hard the material is.
Here are some you can do: Open it on different browsers to see if it opens the same way, as some HTML tags don't work on some browsers. Open it on different versions of the same browser, as some...
they use different things to try and scratch the surface of it. like they could use their fingernail and if it scratches its a level 1 in hardness if not you try the next thing.