How do you use a newspaper rate card to determine ad rates?

Answer:
To use a newspaper rate card decide what your ad will need to say. Newpapers have reset rates for their normal publishing of advertisements. Rates vary depending on whether its color or black and white, if the text is bold and large or if the ad is a particular size or depth. Determine what your ad will be then you can decide on Color and Size to fit the rate your willing to pay.
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