How does Almay smart shade makeup work?

Answer 1

There are micro-beads in it that burst upon applying. They are quite delicate and as you rub them in, the colour within comes out. Almay was quite smart in marketing this product, because there are a lot of stupid people out there. All this product contains is a base foundation. Which is a runny white/grey lotion type substance. All companies use base foundation for all of their products and this is what the colour is added to in order to make the different shades. But Almay just made three shades (light, medium, dark) for their Smart Shade product and put the colour in beads that burst. This does NOT match your skin tone perfectly at all. And users will find it gives very little coverage because the base foundation used here is quite runny. In fact, if you use the medium, and your skin tone is slightly darker, it will actually make you look a little paler. And vice versa for light skin tones. When people initially use this product they are too convinced by the trick, that they ignore the fact that it doesn't do the job of a good foundation! Almay is simply woo-ing people with a magic trick. If you own this product, I suggest putting some of the product on your palm and lightly rubbing it around, you will see a brown runny substance appear that certianly does not match your skin tone. We all know when we buy foundations thinking it's our colour but only when you rub it in quite well does it appear blended. Well this is no different. My advice, purshase a tinted moisturizer for a quarter of the price, because that's all this really is.