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The nature of consumer behavior is easy to understand. Consumers buy or eat what they want and what they value.
When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
The Consumer Federation of America, or CFA, focuses on the consumers opinions, attitudes, and behavior on different items to better understand what the consumer wants and how well the items will sell.
study of consumer behavior that difine knowlage about whole consumer satis faction
how economic variables influences on consumer behavior
Beverly Louise Keeler has written: 'Consumer's ability to understand and apply food label information' -- subject(s): Food, Consumer behavior, Labeling
It's because the customer is the product consumer. I think!?!?!
what is diversity of consumer behaviour?
"Analyze the consumer behavior towards snacks products?"