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Q: How does Marriott understand consumer behavior?
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What is the role theory and how does it help us to understand consumer behavior?

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What is the nature of consumer behaviour?

The nature of consumer behavior is easy to understand. Consumers buy or eat what they want and what they value.


How an understand of consumer behavior is useful to you in terms of market segmentation strategy?

When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.


Why is consumer behavior an important course in business education?

We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.


Why is consumer behavior an important in business education?

We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.


The Consumer Federation of America focuses on what issues?

The Consumer Federation of America, or CFA, focuses on the consumers opinions, attitudes, and behavior on different items to better understand what the consumer wants and how well the items will sell.


Why should a consumer study Consumer behavior?

study of consumer behavior that difine knowlage about whole consumer satis faction


How economic factors influences consumer's behavior?

how economic variables influences on consumer behavior


What has the author Beverly Louise Keeler written?

Beverly Louise Keeler has written: 'Consumer's ability to understand and apply food label information' -- subject(s): Food, Consumer behavior, Labeling


Why customer behavior is called consumer behavior?

It's because the customer is the product consumer. I think!?!?!


Diversity of consumer behavior?

what is diversity of consumer behaviour?


Analyze the consumer behavior towards snacks products?

"Analyze the consumer behavior towards snacks products?"