Advertising in papers or newspaper:
#1 Demographics: Think about who reads papers, skews older.
#2 Hard to track: Newspaper action steps are often telephone numbers or branding so its hard to determine if your ads are generating contribution
#3 Expense: Though the expense has come down, newspaper advertising is often much more expensive on a CPM (cost per thousand) basis than online
Advertising online:
#1 Demographics skew younger and more affluent and greater breadth
#2 Everything is tracked, impressions, leads, visitors, sales so it is easy to test out many advertising methods
#3 Expense: Tends to be more flexible and customized by the company
Answer was brought to you from Lawson, Advertising VP at alistplumbers.com