Consumer is the most important person. The business revolves around the consumer...So, while operating as a firm, it is essential for the firm to gain the good understanding of it's target market....
For instance, revealing confidential information, stealing the ideas of others, copying software, and punching the time clock from home are unethical behaviors. Unauthorized copying of...
A consumer's lifestyle mainly depends upon following factors:
Income
Marital status
Culture
Social group
&
Buying power.
Any change in one of them changes the behaviour of...