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How does domaineering domain advertising make money?

Updated: 1/2/2022
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According to Professor William Lorenz who coined the term, "Domaineering" is the web-based marketing business of acquiring and monetizing internet domain names through their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle and not in a website's products or services, these domains are developed for advertising, ( i.e, "parked" ), and not into "conventional" websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including Demographics and buying habits. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "ad feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Ethical domaineers contend that their product, i.e., "domain advertising", is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This serves as a rebuttal or defense in addressing occasional spurious accusations of cybersquatting on trademarks. Domaineers and some of those who advertise online using generic keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka "domain advertising" is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

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How does parking Internet domains make money?

In computer terminology, Internet domain parking used to produce revenue from showing ads is known as "domaineering" as that term is found defined in the pioneering ecommerce work by Prof. William Lorenz on Internet marketing. Domaineering then is the legal web-based marketing business of acquiring and monetizing generic Internet domain names from their use as an advertising medium. Revenue to the keyword domain owner, called a "domaineer", is paid by the advertisers hoping to attract customers to make a sale. This revenue is produced as the potential customers click on the ads to view the content. Often the domain name must be optimized to produce maximum revenue which requires some skill and knowledge of SEO practices. Domaineering generally utilizes a firm offering domain parking services to provide the "feed" of a word or phrase searched for. Occasionally content is added to develop a functional mini-website to better attract the search engines by offering a bigger Internet "footprint". Domaineering is sometimes confused with the similar sounding term "domaining", however, the two are not the same as domaining focuses on selling domain names while domaineering focuses on engineering domain names to earn revenue from advertising.


How can you make money from domains?

Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website's products or services, these domains are "parked" and not intended to be developed into conventional websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka "domain advertising" is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few


How does pay per click domaineering make money?

In Internet vocabulary or computer jargon, "domaineering" is a relatively new Internet marketing term originated by Prof. William Lorenz of Canada that has gained rapid acceptance in ecommerce. According to Professor Lorenz, domaineering is the niche web-based marketing business of acquiring and monetizing Internet domain names by purposely focusing on their use specifically as an advertising medium. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting organic natural search engine Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle used to attract customers and not in a website's products or services, these domains are developed for advertising, ( i.e, "parked" ), and not into "conventional" websites. It is a mistake to characterize a parked domain as "not in use" when in fact many are among the most highly specialized and monetized domains being as they are used solely for the purpose of selling an advertising service and making money for their domaineer owners. As with traditional advertising, domaineering is considered part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be "engineered" or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including demographics and buying habits. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "ad feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. A person in the domaineering business is known as a "domaineer". Ethical domaineers contend that their product, i.e., "domain advertising", is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic keyword domains they use. This serves as a rebuttal or defense in addressing occasional spurious accusations of cybersquatting on trademarks. Domaineers and others who advertise online using generic keyword domains believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Those same opponents of domaineering suggest that a better use would be for one firm to develop a website for it's products using a relevant generic keyword domain pointed at or as it's URL oddly for the same commercial purposes they cite the domaineer using it as, i.e., advertising. Having, however, one firm control a relevant generic keyword domain in this way to exclusively market it's own products under could be viewed as a significant barrier to entry by denying potential or actual competitors the same advantage to penetrate a market or maintain / increase market share. Domaineers instead can offer their generic keyword domains to several or more firms to advertise under thus promoting healthy competition and making markets more perfect than they otherwise might be which benefits consumers. Domaineering aka "domain advertising" is practiced by both large organizations which may own hundreds or even thousands of domains, ( example: toothpaste.com ), to individual entrepreneurially minded domaineers who may only register one or a few. The identification and defining of domaineering as a distinct Internet advertising practice is often attributed to Canadian Professor William Lorenz's pioneering work in e-commerce evolution. "Domaineering" is sometimes mistakenly confused with the similar sounding word "domaining" when the two are distinctly different in meaning. Domaining, in computer terminology or Internet slang, is best defined as primarily speculating on Internet domain names as intellectual property investments for resale. Domaining may, but does not require, the use of domain parking services. In domaining, generating advertising revenue from domain parking, ( if done at all ), is considered something of a bonus while awaiting a sale of the domain. In essence, domaining is the speculation on domains for capital gains by those commonly referred to as "domainers". Meta Tags: ecommerce, paid, domaineering, domaineers, domaineer, domain parking, domainer, domainers, marketing, advertising, terminology, money, vocabulary, Internet, domains, seo, affiliate marketing, ppc, pay per click, domain names, domain registration, optimization, monetization, monetize, make money, monetize, pay per click,


What does PPC stand for in Internet domain advertising?

PPC means Pay Per Click. In Internet vocabulary or computer jargon, "domaineering" is a relatively new Internet marketing term originated by Prof. William Lorenz of Canada that has gained rapid acceptance in ecommerce. According to Professor Lorenz, domaineering is the niche web-based marketing business of acquiring and monetizing Internet domain names by purposely focusing on their use specifically as an advertising medium. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting organic natural search engine Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle used to attract customers and not in a website's products or services, these domains are developed for advertising, ( i.e, "parked" ), and not into "conventional" websites. It is a mistake to characterize a parked domain as "not in use" when in fact many are among the most highly specialized and monetized domains being as they are used solely for the purpose of selling an advertising service and making money for their domaineer owners. As with traditional advertising, domaineering is considered part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be "engineered" or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including demographics and buying habits. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "ad feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. A person in the domaineering business is known as a "domaineer". Ethical domaineers contend that their product, i.e., "domain advertising", is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic keyword domains they use. This serves as a rebuttal or defense in addressing occasional spurious accusations of cybersquatting on trademarks. Domaineers and others who advertise online using generic keyword domains believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Those same opponents of domaineering suggest that a better use would be for one firm to develop a website for it's products using a relevant generic keyword domain pointed at or as it's URL oddly for the same commercial purposes they cite the domaineer using it as, i.e., advertising. Having, however, one firm control a relevant generic keyword domain in this way to exclusively market it's own products under could be viewed as a significant barrier to entry by denying potential or actual competitors the same advantage to penetrate a market or maintain / increase market share. Domaineers instead can offer their generic keyword domains to several or more firms to advertise under thus promoting healthy competition and making markets more perfect than they otherwise might be which benefits consumers. Domaineering aka "domain advertising" is practiced by both large organizations which may own hundreds or even thousands of domains, ( example: toothpaste.com ), to individual entrepreneurially minded domaineers who may only register one or a few. The identification and defining of domaineering as a distinct Internet advertising practice is often attributed to Canadian Professor William Lorenz's pioneering work in e-commerce evolution. "Domaineering" is sometimes mistakenly confused with the similar sounding word "domaining" when the two are distinctly different in meaning. Domaining, in computer terminology or Internet slang, is best defined as primarily speculating on Internet domain names as intellectual property investments for resale. Domaining may, but does not require, the use of domain parking services. In domaining, generating advertising revenue from domain parking, ( if done at all ), is considered something of a bonus while awaiting a sale of the domain. In essence, domaining is the speculation on domains for capital gains by those commonly referred to as "domainers". Meta Tags: ecommerce, paid, domaineering, domaineers, domaineer, domain parking, domainer, domainers, marketing, advertising, terminology, money, vocabulary, Internet, domains, seo, affiliate marketing, ppc, pay per click, domain names, domain registration, optimization, monetization, monetize, make money, monetize, pay per click.


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How do I get started to make money online doing Domaineering?

1) Someone interested in doing domaineering will probably need to register at least one, if not more, high Internet traffic or niche market generic keyword domain names. Natural type traffic in domain names are highly desireable with .com tlds the most sought after. Aged domain names are also worth considering. Registering a domain name for one year costs about $10 US dollars give or take. It's also a good idea to hide your identity when registering a domain name to cut down on spam. Before registering the domain name, first check to make sure you are not infringing on someone's trademark by checking the trademark registry in the country you are located in before you register the domains. In the USA, check the USPTO.gov trademark registry. If you don't know how to do this, perhaps consulting with an intellectual property attorney is a good idea as trademark law can be tricky. Bottom line: as a general policy, if it's a trademarked word or term, it's probably not generic and consider avoiding registering it as a domain name...unless you own the TM of course. 2) As an intending domaineer, you will then need to open an account at a domain parking services company. These are usually free and some companies want you to have more than one domain name. It's OK to obtain an account at several domain parking companies to see which one pays the most ad revenue for use of your domain names. There are all sorts of landing page formats, ad feeds and different terms of service, (TOS ). Some domain-parking services even let domaineers add content, set keywords and change colors on the landing page(s). Some may auto-optimize the landing page for you. If you make money, the domain parking service will have their hand out wanting their cut of the money for supplying the advertising feed(s) and landing pages. The % share the domain parking company takes varies from company to company and there is sometimes little or even no transparency as to actual the Internet traffic hits or revenue earned your domain name(s) generated. There are also domaineering and domaining forums and blogs read and get ideas from preferably before you get started domaineering. The above constitutes only worthless opinion and does not in anyway constitute legal advice.


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