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How does one arrive at a competitive pricing strategy for a multi-service practice where there are no specific products in question?

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By doing a little market research. Hire a company to do it for you or if it is feasible do it yourself.

Start calling competitors or visiting their stores, offices or websites and ask for quotes. (Of course, you won't tell them you are their competitor!)

Once you know what others are charging for similar services, you will be able to set competitive rates for your own business.


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