The golden ratio is the ideal ratio because it is consistent throughout many aspects in nature - proportions of the human body, the crests and troughs of a heartbeat, the stripes on a tiger's head,...
Because it is an unusual ratio and therefore should be given a different name to differentiate it from other common ratios. Gold is valuable and "Golden" is attributed to that which is attractive....
A great many things have the golden ratio in them varying from things fabricated by humans such as architecture, the proportions of the sides of a book also fall into the golden ratio. The golden...