How does the networks know how many people are watching their Television show or radio show?

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Random consumers are selected by the ratings people to voluntarily keep a monitoring device on their tv. This tracks what stations and programs are watched. The consumers are picked randomly from different areas of the country and different demographics. Who has a device on their tv is kept secret from anyone in showbusiness to prevent influencing or payoffs to these consumers. As for radio, I can't help you there, sorry.

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