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Direct marketing will be focused on a certain kind of person, a company will target a certain 'type' of person that is most likely to respond positively to the marketing material. People can be targeted based on Demographics which is age, sex, location, where they shop, what they buy, how much they spend, and additional aspects! If there is a factor that can differentiate you from anyone else then that can be used to target your product/service in a direct marketing campaign.

Mass marketing however would mean targeting everyone regardless of the possible future interest in the product/service. A: Direct marketing is to an extent founded on targeting the right people, however this is still quite hit and miss as data quickly becomes dated. Direct marketing techniques are now being used to sell internet products. Internet searches are sometimes refered to as "pull marketing" which is where the user is seeking information rather than mass markteing and direct marketing where you are "pushing" the message onto people and hoping that some of them convert.

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Q: How does traditional direct marketing compare to traditional mass marketing?
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Related questions

What are roles of direct marketing in promotion?

Direct marketing is the targeting of customers in an individual manner where subtle differences in behaviour could be used to develop a uniquely tailored customer relationship. Mass-marketing treats all customers within a segment alike, e.g. a standard advertising campaign is produced to address everyone.


When a company grows globally this is an example of mass marketing?

E: Mass Marketing


What are examples of mass marketing?

project marketing


What are the advantages of the traditional life cycle?

The advantages of traditional life cycle are mainly focused on maximizing profitability of a product. Having a product go through several stages of development and test marketing can help to predict whether the product has enough money making potential to invest in promotion and mass marketing.


What is mass marketing?

Mass marketing is the practice of marketing without regard to other markets exposed to the marketing. Instead of marketing to one particular segment the company advertises to the market as a whole. Mass marketing is effective for branding campaigns and have an ability to reach more people although costs can be prohibitive.


How are goods and services marketed?

Through Marketing and mass marketing


What is digital marketing, and how does it differ from traditional marketing?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services, connect with target audiences, and drive business growth. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. Digital marketing leverages the internet and digital devices to reach consumers in a timely, targeted, and measurable way. In contrast, traditional marketing refers to conventional marketing methods used before the advent of digital technology. Traditional marketing channels include print media (newspapers, magazines, brochures), broadcast media (television, radio), outdoor advertising (billboards, posters), direct mail, and events/exhibitions. Traditional marketing typically relies on one-way communication and has limited targeting capabilities compared to digital marketing. Key differences between digital marketing and traditional marketing include: Reach and Targeting: Digital marketing offers greater reach and targeting capabilities, allowing businesses to reach specific demographics, interests, and behaviors with precision. Traditional marketing often has a broader reach but may lack the ability to target specific audiences effectively. Cost and ROI: Digital marketing campaigns can be more cost-effective than traditional marketing campaigns, especially for small businesses with limited budgets. Additionally, digital marketing offers more robust tracking and analytics tools, allowing marketers to measure ROI and optimize campaigns in real-time. Interactivity and Engagement: Digital marketing enables two-way communication and engagement with audiences through social media, interactive content, and personalized messaging. Traditional marketing typically involves one-way communication and limited interaction with consumers. Flexibility and Adaptability: Digital marketing campaigns can be quickly adjusted, optimized, and scaled based on real-time data and insights. In contrast, traditional marketing campaigns often require longer lead times and may be less adaptable to changing market conditions. Measurability and Analytics: Digital marketing provides detailed metrics and analytics, allowing marketers to track campaign performance, user behavior, and conversion rates accurately. Traditional marketing often lacks the same level of measurability and relies on indirect methods to measure effectiveness. Overall, while traditional marketing still plays a role in many marketing strategies, digital marketing offers greater flexibility, targeting, measurability, and interactivity, making it a critical component of modern marketing efforts.


How is marketing approached in the mass-marketing method?

In the mass-marketing approach, businesses look at the total market as though all of its parts were the same and market accordingly


What recent developments favor mass-marketing of products?

In addition, the Internet provides a new medium for mass-marketing initiatives, and newly opened international markets offer a possible arena for mass-marketing opportunities.


What is company that specialized in mass marketing services?

One of the most popular companies which specializes in mass marketing services is Mass Marketing Services, Inc. in San Francisco, California. You can contact them through their website www.massmarketing.com.


Advantages and disadvantages of mass marketing?

no


Discuss the shift from mass marketing to mass customization?

Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47