Promotion is one of the important part of any marketing mix. It involves planning of all promotional activities (Like Road shows, sponsoring events, Exhibitions etc.) to aware the consumer about the...
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and...
I agree that online marketing has really revolutionised the way consumers interacts with Brand through online, however if we don't consider importance of offline marketing, then there is no doubt...
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market.A business total marketing communications programme is called the promotional...