How important is advertising in a oligopoly?

Answer:

Advertising is very important in order satisfy the needs of small group of sellers who may be limited in resources to advertise for themselves as individual entities. Co-op advertising is common place for this group many of times.

First answer by TopSavings.Net. Last edit by TopSavings.Net. Contributor trust: 453 [recommend contributor recommended]. Question popularity: 15 [recommend question].