because consumer has follow one style based on the style he /she need to buy some things or need not to buy something so the persons style influenced the buyers decisions .
consumer behaviour is....
Consumer behaviour is the way a person reacts to purchase focussed marketing material or actions. It can be the psychology behind interpreting an advert, to why people look...
A consumer's lifestyle mainly depends upon following factors:
Income
Marital status
Culture
Social group
&
Buying power.
Any change in one of them changes the behaviour of...