Long rice is one of three types of rice I.E. Short, Medium, Long. Short has a shape that is about twice as long as it is wide, medium two and a half times as long as it is wide, long is very slender...
Varies by manufacturer, but an Aroma cooker will do 2 cups of white rice in about 30-35 minutes. They also suggest fluffing it and giving it a further 5-10 minutes on their "warm" setting.