It is thought that Benjamin Franklin formulated the idea in 1774, produced a catalogue and sold books. Alfred Hammacher sold Builders Hardwear in New York in 1884. In 1872 Aaron Montgomery produced a...
Sears in Chicago, Ill was one of the first. He had a catalog that was sent out to people and the rail system was used for delivery. They sold everything from balls to houses. Wards was next and the...
In 1872, Aaron Montgomery Ward produced the first mail-order catalogue for his Montgomery Ward mail order business. By buying goods and then reselling them directly to customers, Aaron Montgomery...