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How might public relations work not involve the media?

Relevant answers:

What skills do you need to work in public relations?
You need to be a people person You need to be able to keep calm even in stressful situations Friendly Helpful Problem solving abilities Interested in other people
What are public opinions in public relations?
the soft target of any public relations campaign
What is public relation what is its relation?
It is maintaining connectivity/interaction in a way to achieve lasting relationship and to propagate better image in public
What is national public relations and how is it different from the internatinal public relations?
There isn't such a thing as national public relations. International public relations is a specialty, like how investor relations is a specialty. It just means that if you do international relations,...
What is the importance of a public relations plan to public relations practice?
You know how the saying goes that there are no stupid questions? Well, I'm sorry, but this is a stupid question. A plan is imperative to the decision to expend resources on a program, project or...