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Americans spend $10Billion per year on beauty products, and much more if you count personal grooming products. If you focus on core beauty products, such as those at http://www.russellorganics.com that include cleansers, toners, and moisturizers then the answer is $10Billion. If you focus on over all beauty such as Skin Care, hair care, etc such as http://www.spaskin.com then the answer is much higher.
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