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Estimate that a simple 15secs. commercial on primetime spot is about P100,000 ($2,112) to P400,000 ($8,447). While a 30secs. commercial on primetime spot may cost around P500,000 ($10,558) to P1,000,000 ($21,117) per frequency. Per "Frequency" means how many times an ad is repeatedly aired on a single spot. These prices may depend on timeslot and ratings of a program. The higher a program's rating is, the higher the cost - but the viewership / awareness of the product will be utilized to its fullest.

Now if an advertisement for example is in an afternoon spot (usually here in the Philippines the afternoon spot is dedicated for Soap Operas and mass market viewers) it usually cheaper than the cost of primetime spot, (estimated at P30,000 to P200,000) because only a certain bracket watches these shows and most of Filipinoes are at work. A primetime spot is however the most expensive, because most Filipinoes just came home from work (employees) and probably spending time with their families. The number of frequency a TV Commercial may be aired depends also on the station airing it.

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Q: How much does TV advertising in the Philippines cost?
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