N RELEVANCE TO THE TOTAL MARKETING COST,
THE MARKETING RESEARCH COST IS MINIMAL,
BUT OFFERS VALUABLE GUIDE TO THE SUCCESS
OF THE PRODUCT.
THE OBJECTIVE OF THE MARKETING RESEARCH IS
TO PROVIDE THE MARKETING MANAGEMENT, A RANGE
OF VITAL INFORMATION ON
Business Intelligence
Business Performance Management
Business rules
Data Mining
Predictive analytics
Purchase order request
Enterprise Architecture
Information technology management
Knowledge Base
Online analytical processing
ETC ETC