If milk is white why is white chocolate not called milk chocolate and milk chocolate called brown chocolate?

Different types of chocolate

There are really three types of chocolate: white, milk, and dark. Milk chocolate could reasonably be called brown chocolate, although there's a somewhat unappealing and unappetizing ring to that term. It usually contains from 33 to 50 percent coca and, as you may have guessed, milk or milk powder. Dark chocolate can contain half again as much cocoa as milk chocolate (up to 70 percent cocoa butter and solids) and contains no milk products. White chocolate contains only cocoa butter and no solids. It does contain milk products.

So, white chocolate and milk (brown) chocolate contain milk products. Inasmuch as white chocolate does appear to be a shade of white, it's named appropriately.

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