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Informational Influence and Normative Influence are both categorized under conformity in sociology.

Informational is basically when we conform to others behavior because we believe it provides information about reality. It is often when we care about getting the right answer and trying to be rational. It also deals with the "Maybe they know something I don't know" phenomenon. An example could be choosing to eat at a busier restaurant opposed to the empty one, or imitating the locals when outside your country.

In contrast, Normative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you don't get, or agreeing with an opinion you believe others have.

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Q: Informational social influence versus normative social influence?
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