Is a marketing program the same as a marketing plan?

Answer:
The marketing program would implement the marketing plan. For example, part of your plan might be to distribute 500 flyers in a neighborhood. The program component would be to design, print, and actually distribute the flyers. A sub-component of this item on your plan would include the need to hire people to distribute the flyers. The program part of the sub-component would be to hire workers to distribute the flyers.
First answer by Lifesnadir. Last edit by Lifesnadir. Contributor trust: 219 [recommend contributor recommended]. Question popularity: 2 [recommend question].

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