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Is green marketing the same as societal marketing?

In: Marketing Advertising and Sales [Edit categories]

Answer:

It depends what type of organization is performing green marketing. If it is a green company from the beginning then it is merely marketing, but if it is a company normally associated with another product like say insurance, then it is societal marketing.

First answer by TopSavings.Net. Last edit by TopSavings.Net. Contributor trust: 453 [recommend contributor ]. Question popularity: 4 [recommend question].

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