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Of course not in my opinion marketing is even more important to nonprofits because they have to create brand, reputation and awareness for their cause. Because if they can't there is no way they can keep going, since they depend on grants and donations. They have to market themselves or close their doors. There are companies that specialize in marketing nonprofits.
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What is the core concepts of marketing and what major shifts are smart company making?
this is a bulshat, organizatio is for to gain not to loss then how the marketing concepts apply and marketing concepts are only for organization who wants profit
How Home Profit Masters Can Help in your business?
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What is the difference between marketing and retailing?
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
What is the difference between a consumer market and a business-to-business market?
Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short. (Note that while marketing to government entities shares some of the same dynamics of organizational marketing, B2G Marketing is meaningfully different.)Business marketing vs. consumer marketingAlthough on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. According to Hutt and Speh (2001), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. While that advertising is limited, it often helps the business marketer set up successful sales calls.Marketing to a business trying to make a profit (Business-to-Business marketing) as opposed to an individual for personal use (Business-to-Consumer, or B2C marketing) is similar in terms of the fundamental principals of marketing. In B2C, B2B and B2G marketing situations, the marketer must always:successfully match the product/service strengths with the needs of a definable target market;position and price to align the product/service with its market, often an intricate balance; andcommunicate and sell it in the fashion that demonstrates its value effectively to the target market.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
How is marketing relevant to non profit organisations?
The same way it is to for profit organizations. They still have to pay the bills to keep their doors open and keep the lights on. The only thing is that they have a smaller or no budget to invest in marketing. But there are companies that help nonprofits with marketing like the Winn Group. They will audit your marketing plan for free. See below!
How are the principles of allocation different for profit and not-for-profit organizations?
An important point to remember is that the principles of allocation are the same for for-profit and not-for-profit organizations. The only difference is that the cost objects will be dissimilar.
Do the principles of management applicable in for-profit organizations differ from those applicable in not-for-profit organizations?
No they are the same but the only difference is in profit orgamnization they have to pay the taxes but in non-profit organiztion they are no- pay exempts
The principles of management applicable in profit organizations differ from those applicable in not profit organizations?
No they are the same but the only difference is in profit orgamnization they have to pay the taxes but in non-profit organiztion they are no- pay exempts
Why the principles of management applicable in for profit organizations differ from non profitable organizations?
Generally there is no difference only when they come to financial policies there is a great difference. As profit organizations finance from there Income while non profit organizations take funds and donations.
What is Sony Ericsson's marketing department mission?
THEIR MISSION IS TO ONLY MAKE PROFIT THEIR MISSION IS TO ONLY MAKE PROFIT THEIR MISSION IS TO ONLY MAKE PROFIT
Is coca cola a profit or nonprofit organization?
The Coca-Cola company would be a for-profit. non-profit organizations are really only for foundations.
What is the difference between pure marketing and non-profit marketing?
Pure marketing is done with the only aim of getting a product sold whereas non-profit marketing is focused in making sure that a product will be availed by people for benefits to be achieved.
What is the core concepts of marketing and what major shifts are smart company making?
this is a bulshat, organizatio is for to gain not to loss then how the marketing concepts apply and marketing concepts are only for organization who wants profit
What are the old and new concepts of marketing?
the old concept of marketing is the things about the human which is only purchase and sales the goods .but new concept of marketing is there is maney things there is profit,product,sales,goal etc
Explain the Importance of strategic planning in Non Profit making organizations?
In non-profit organizations, the source of revenue is severely limited - to charitable donations, governmental funding, etc. Because of this limitation, funding the activities of the organization is very difficult, especially if they have adopted a poorly thought out strategy and thus end up wasting a significant portion of their funds. Most non-profit organizations already know what they will be doing, but they need to decide what steps they will take, and how best to take those steps. Thus they still have the majority of what is important in strategic planning (the only part not needed is discussion about what their goal is in general).
Do the principles of management applicable in 'for-profit organizations ' differ from those applicable in 'not-for-profit organizations?
The principle of management process applicable in both process for profit organization and not profit organization .they are the same but the only difference is in profit organization they have to pay the taxes. A non-for-profit organization is an organization whose main purpose center on issues other than making profits. For example non-for-profit organizational include government organization, charitable institution ,health care etc.
