Is radio advertising useful in business advertising?

As people say, a picture says a thousand words. Usually the advertisement will contain a picture as well as words. Newspaper advertising is much more effective this way. For instance, the radio could...

Varies depending on where you broadcast and if your going local or larger scale and at what time it airs

Music always makes advertisements more appealing. However, people tend to tune-out if they hear monotonous, hypnotic sounds (hello Home Depot) or ads where the music is intended to drown-out...

readio is cheaper because you dont need as many people, liscences, directors etc. whereas TV adverts are much more expensive, and can be a disadvantage to buisnesses in the long run.

possibly the price could become an issue, aswell as the BBC do not allow you to broadcast advertisement..