The societal marketing concept embodies a higher and more enlightened plane of marketing thought and practice. The concept has an emphasis on social responsibility and suggests that for a company to...
http://wiki.answers.com/Q/What_are_disadvantages_of_societal_marketing_concept"
Producers ensure their profit first.
advertising increases production cost
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.