Market Segmentation what it is and how it is done?

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Market Segmentation is when a company split customers in a similar characteristics and needs. Companies also aim at a special age, gender, demographics or lifestyle. Such as nike is aimed at women, men and children's and also for sports player.
First answer by ID1009860847. Last edit by Senthuran. Contributor trust: 0 [recommend contributor recommended]. Question popularity: 12 [recommend question].