This seems to be the answer you are looking for! http://marketingfaq.net/2011/11/what-is-marketing-mix/
DEWISE JEHOSHAPHAT ANING the marketing mix as frist introduced by neil Borden. it simply refers to the usage of the various mechanism by management in other to achieve the desired result, interms of...
product, place, price, and promotion
product promotion price placement people physical evidence process
the products they sell, where they sell them, how they promote them (advertising, packaging etc.), and also the pricing strategies they use xx