Matinee where does it originate from?

Daytime showings of films or plays.

-verb (used without object) 1. to take its origin or rise; begin; start; arise: The practice originated during the Middle Ages. 2. (of a train, bus, or other public conveyance) to begin a scheduled...

A matinée is an afternoon performance of a film, play or concert, often with cheaper seats than the evening performance. It can also be a midday social event, such as a midday dance.

a cheaper priced movie during the day-time

Yes, they can be of the same magnitude and direction.