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Nine P's of marketing

Updated: 9/15/2023
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The Four P's are not the Nine P's of Marketing.

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  • The Four P's of the Marketing Mix are: Product, Price, Promotion and Place.
The Marketing Mix is brilliant but the customer or "People/" potential purchasers are forgotten and should be central.
  • The Nine P's of Marketing (c) 2007 by Larry Steven Londre are Planning, Product, Price, Place, Promotion, People, Passion, Partners and Presentation. A paper on the Nine P's of Marketing can be found at http://nineps.com. Also at http://londremarketing.com under articles and resources.
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