P: Political environmental factors such as:
stability of the government, government type, economic policy of the government, trade policy and events in surrounding countries.
E: Economical environmental factors:
- Higher interest rates may deter investment because it costs more to borrow. This could be a problem at the moment when we are trying to find people to invest in the project.
- Inflation may provoke higher wage demands from employees and raise costs.
- Increasing costs of material, storage or services used in the elaboration of the final product or service may make it more expensive.
S: Social environmental factors:
- Increasing Health Awareness.
- Increasing change of eating habits towards healthier food.
- Changing Attitude from Diet products to healthy products.
- Increasing Working women. (Nobody cooking at home)
- Increasing Media attention and incentives towards "healthy living" from governments and organization.
T: Technological environmental Factors:
· Technological Innovations attracts people attention.
· Modernist-Technological themed places are getting more importance in consumer's mind.