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Publishers Clearing House stated they were going to name a winner of one of the contests tonight on NBC Nightly News which was not - does anyone know anything about it?
Wiki User
∙ 12y ago
I've seen this happen before, years ago. What actually seems to happen is that sometime during the 1/2 hour newscast, the winners name is flashed upon the screen. When I saw it, it didn't seem to actually be PART OF the newscast - in other words, the newspeople didn't announce it, and it didn't flash on the screen while they were talking. It almost seemed like a commercial that was designed to look like part of the newscast.
The point is, if it is a paid announcement, NBC Nightly News wouldn't know anything about it at all. They only know what is on their show. When they cut to commercial, they don't have any idea what the commercial is.
Therefore, when PCH says that the name of the winner is going to be announced "during" the NBC Nightly News, they are correct. It is 'during' the news. But it isn't necessarily ON the news, or BY the NBC News Crew. So they aren't breaching any ethics - they're just telling you when they'll be announcing. Insinuating that NBC Nightly News is a part of it is a marketing technique that gives it more credibility.
If anyone else has different info, please step in and correct me.
Wiki User
∙ 12y ago
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