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Roles of channel manager

Updated: 9/14/2023
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14y ago

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Candidates for Channel Manager role require a wide range of capabilities to perform the role, including the following:

  • Deliver Sales and Marketing targets and KPI's from nominated channel partners
  • Develop revenue growth plans with each channel that underpin own company strategy and set and agree targets and KPI's
  • Work with channel partners to deliver results from specific Marketing initiatives
  • Build strong strategic and operational relationships with each channel partner
  • Lead, coach and develop sales teams within channel partners
  • Grow a wide and broad support network across all stakeholder groups and act as a catalyst, facilitating delivery of key initiatives through virtual teams
  • Manage the delivery of a differentiated experience for channel partners and end customers
  • Identify and grow new channel partners providing business development support and expert advice
  • Be bold, yet tactful enough to close down relationships with failing channels in a way that does not impact negatively on remaining channels or own company
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