0
Four characteristics that affect the marketing of a service and the additional marketing considerations that services require?
Wiki User
∙ 11y ago
- heterogenicity
- inseparability
- perishability
- intangibility
Wiki User
∙ 11y ago
Muvunyi Theophile
Wiki User
∙ 11y agocharacteristics of service
Add your answer:
Earn +20 pts
How do you think the elements marketing mix differ in terms of services?
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
The nature and characteristics of services are important to their marketing?
The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262 The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262
The nature and characteristics of services are important to their marketing-discuss?
The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262 The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262
Marketing of banking services?
Marketing of banking services
Why marketing of services is difficult than marketing of goods?
why marketing of services is difficult than marketing of goods
ico marketing services In India?
ico marketing services In Lucknow
Is Marketing of services and marketing of goods the same?
These two are definitely not the same. Marketing of goods refers to actual products where marketing of services refers to rendered services that are provided to the consumer. Each of these needs to be seen as completely different and the strategy for marketing each of these should be equally different. They are as different as their characteristics. In product marketing, we actually see a physical product but in advertisement of a service, we don't actually see a physical thing, but feel it. For example in compare the ads of a beauty soap and an insurance company ad.
Define marketing distinguish product marketing and services markrting with suitable example?
Define Marketing. Distinguish product marketing and services marketing with suitable examples
What does services marketing mean?
Services marketing is to keep the customer informed of the services offered by companies by marketing this information publicly to further advertise the business.
What are the barriers to international marketing of services?
describe in detail the barriers to international marketing of services
What services does the SalesLogic company offer to clients?
SalesLogix is a company that provides Digital Marketing and Customer Relationship Management (CRM) solutions to businesses to help them in their growth. For additional growth, they also provide clients with email marketing and social media marketing solutions.
What type of services does GMR Marketing provide?
The services offered by GMR Marketing are event marketing services. The company started in 1979 and has grown to be a global engagement marketing agency. GMR does varying types of marketing but are well known for both sports and music marketing.
