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These handy Tenets of a successful ad applies to websites, direct marketing, and just about any marketing communication. First, note the classic sales-building funnel:
Awareness>Fulfillment>Conversion
Tenets of a successful marketing campaign...
• Stops the viewer
• Relates to the target audience
• Dramatizes a USP (unique selling proposition)
• Rewards customer involvement
• Supports its claims
• Is presented logically
• Is inviting, easy to follow
• Avoids chest-thumping
• Reflects the company image
• Asks for customer action
http://www.ejwassoc.com/advertising.php
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∙ 11y ago
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