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Steps of personal selling

Updated: 12/16/2022
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14y ago

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1. interaction

2. knowledge of the product

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The 7 stages of the personal selling process are:

  1. Prospecting and qualifying
  2. Planning the sales call (preapproach)
  3. Approaching the prospect
  4. Making the sales presentation and demonstration
  5. Negotiating sales resistance or buyer objections
  6. Confirming and closing the sale
  7. Following up and servicing the account
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Explain the various stages involved in the personal selling process


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There are seven general steps in the personal selling process: prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.


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Personal Selling is the delivery of a specially designed message to a prospect to convey the benefits and attributes of a product/service to a prospective customer. The selling process identifies the steps a sales person follows to deliver information about a product or service and ask for action from the prospective customer. As the prospect reaches each stage presented the sales person moves the conversation to the next stage until the prospect makes a decision.


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Discuss in detail the theories of selling with its uses in personal selling.


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A drawback of personal selling, however, is its high cost.


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