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Difference between emotional buying motives and rational buying motives?
Rational motives are conscious, factual, and logical reasons for a purchase.
Emotional motives are feelings experienced by a customer through association with a product. Love, guilt, fear, and...
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What are motives?
Motives are reasons for doing something.
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What is motive?
An emotion, desire, physiological need, or similar impulse that acts as an incitement to action. (mō'tĭv, mō-tēv') A motif in art, literature, or music.adj. Causing or able to cause motion:...
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How Buying habits and motives as they affect consumer buying decision?
women always shop for clothes no matter how broke they are. this is unchangeble