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As you might already know, the main business for banks is accepting deposits and granting loans. The more the loans the banks disburse, the more profit they make. Also, banks do not have a lot of their own money to give as loans. They depend on customer deposits to generate funds for granting loans to other customers. So a deposit mobilization scheme would encourage customers to deposit more cash with the bank and this money in turn will be used by the bank to disburse more loans and generate additional revenue for themselves.

The role of the marketing department here is to reach out to more and more customers and explain to them the benefits of depositing their money with the bank thereby generating more deposits for the bank.

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Q: WHAT IS the role of marketing to support bank deposit mobilization?
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Related questions

What is deposit mobilization?

Banks mobilize deposits by making finances and by investing in various financial markets. Basically deposit mobilization is related to the creation of credits. The banks would have special campaigns where they would interact with a lot of people and invite them to make deposits with their bank.


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The function of a bank is deficit financing and deposit mobilization. They collect deposits from customers and grant loans to people and businesses that need financing. They collect an interest from the loan customers and in turn grant interest to the deposit holders.


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They have multiple options.Borrow from a neighboring bank. Banks usually lend one another money to meet their short term cash requirementsBorrow from the country's central bank. Ex: Reserve Bank of India in India or the Federal Reserve in USA etcGo on Deposit Mobilization drives - to attract more customers to deposit cash in their account


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What is the meaning of Mobilization of credit in banking?

As you might already know, the main business for banks is accepting deposits and granting loans. The more the loans the banks disburse the more profit they make. Also, banks do not have a lot of their own money to give as loans. They depend on customer deposits to generate funds for granting loans to other customers. So a deposit mobilization scheme would encourage customers to deposit more cash with the bank and this money in turn will be used by the bank to disburse more loans and generate additional revenue for themselves.


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