Was the focus of Carlson's use of a business intelligence a top-line initiative or a bottom-line initiative?

IT"S A BOTTOM LINE INITIATIVE

It's a bottom line initiative because they don't try to reduce the prices or improve the service to get more customers. They just want to clarify their contracts and make them more reliable for not spending much of their profits to suppliers. THey just try to reduce their costs and save their income, so this is a bottom line initiative.

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What is your Initiative?  Taking initiative at work?  Top-line initiative' meaning?  How do you use own initiative?  What is the purpose of initiative?  How do you improve your initiative?  How would you show initiative on a job?  When was a time when you showed initiative?  Was Carlson's business intelligence top-line or bottom-line initiative?  How often do you use your own initiative Can you give you a time when you've used you own initiative?  How Carlson use a business intelligence a top-line initiative or a bottom-line initiative?  What are the reasons why Carlson's business intelligence is bottom-line initiative?