advertising
location
competitions
Price competition refers to as who will sell for the lowest price. Meanwhile, non-price competition refers to the person who can sell the most attractive product.
Wash-burn take non price competition focus as they focus on the quality of material and use expensive materials.
Imperfectly competitive firms engage in none-price competition (like advertisement). For example, in monopolistic competition, each firm has their own customers(by establishing some consumer loyalty), modest change in the output price of any single firm has no perceptible influence on the sales of any other firm, i.e one firm can raise price without losing all customers. Therefore, price competition makes no sense.
they take place in those areas
Oligopoly
Price competition refers to as who will sell for the lowest price. Meanwhile, non-price competition refers to the person who can sell the most attractive product.
Non Price Competition is where a company compete against it's competitors by providing an unique niche, higher quality of service or efficiency
Wash-burn take non price competition focus as they focus on the quality of material and use expensive materials.
Imperfectly competitive firms engage in none-price competition (like advertisement). For example, in monopolistic competition, each firm has their own customers(by establishing some consumer loyalty), modest change in the output price of any single firm has no perceptible influence on the sales of any other firm, i.e one firm can raise price without losing all customers. Therefore, price competition makes no sense.
they take place in those areas
Oligopoly
Non Price Competition is where a company compete against it's competitors by providing an unique niche, higher quality of service or efficiency
Non-price competition refers to competition among firms that choose to distinguish their product via non-price means. EX: style, delivery, location, atmosphere, promotions, etc. Non-price competition is often used by firms that wish to differentiate between virtually identical products (dry-cleaners, food products, cigarettes, etc). Although any firm can use non-price competition, it is most common among monopolistically competitive firms. The reason for this is that firms which operate in the monopolistically competitive market are price takers, that is, they simply do not have enough market power to influence or change the price of their good. Consequently, in order to distinguish themselves, they must use non-price means.
Non-price competition refers to firms competing with one another not in terms of reducing the price to attract consumers instead, in form of brand name, advertising, packaging, free home- delivery, free service, sponsorship deals and so on. These are the different forms of non-price competition. The main aim of non-price competition is product development. This kind of competition may obviously exist in monopolistic competition and oligopoly market structure. As products are differentiated in monopolistic competition, to prove and show how ones product is superior than others- colour, appearance, packaging, skill level etc. For example, Salons, Jewellers. It is been done to create an inelastic demand for the product. In oligopoly, the non-price competition is used as a tool to raise the barriers to entry to new firms. The branded consumer goods we consume say, Adidas and Nike, Pepsi and Coke are fall in this oligopoly market structure as few firms dominating the industry. It is been followed by firms because firms in oligopoly do not tend to compete in terms of price. Firms spend huge money on advertising and marketing, persuading to develop brand loyalty.
Competition will lower the price of products
The purpose of advertising and other forms of non-price competition is to shift demand up and make it inelastic, also called the d curve.
Non-price competition offers products of different tastes and shapes.