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Modular Designing and innovation..!
IKEA's pricing, and catering to the local populous (race, income bracket, etc) all contribute to the success of IKEA. The fact that they take each separate location and cater it to the local people surrounding it, definitely attract people of all economic brackets but their key competency lies in their appeal with the lower-middle class communities. For example, a store in Southern California would have a more Hispanic flavor then to an IKEA store in Upstate New York. From colors to slight design modifications, IKEA has thought about it all.
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How do you pronounce IKEA?
eye key ah
How do you pronounce the acronym 'IKEA' in English?
I-Key-ah
What is the English pronunciation of IKEA?
Eye-key-ah
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