People started realizing that there was a contrast between the teachings and and the deeds of the churchmen. More money was being spent in in the memory of dead people. So, the movement called HUMANISM was launched to make the life better for the living people. The western scholars felt that so many concepts in the ancient Greek and Roman books were wrong new books with correct information and new research. In Northern Italy, nobles andmerchant's were highly rich. They were always ready to spend more money on modern homes and work of art. So, the designers, artists, architect and craftsmen were eager to produce some thing extra ordinary and were highly paid. The ancient Greek and Roman architecture was so beautiful but no preserved Europeans started to make their cities more glorious. The printing press allowed the writers to produce new books more quickly, with less expense's New books about science, politics, sports and farming were produced. Religious books against the catholic church were brought a prominent change in their beliefs.