1.Controllable factor or often called as "Marketing Mix".Now a days it remember as "4P's" It includes: Product,Price,Place and Promotion. 2. Uncontrollable factors are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor
Controllable risk factors are those that can be managed and lessened or reduced. Uncontrollable risk factors are like Acts of God.
Domestically uncontrollable in interntional marketing are factors within a country that cannot be controlled. They may be polical, economic, or situations.
controllable risk factors
for an organization economic factors mean factors which affect the organisation policy decision.some factors are controllable & some are uncontrollable
The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.
cultural variables
The various factors influencing international marketing are as follows:- 1.GDP 2.FDI 3. demand and supply 4. money exchange value 5. balance of payment 6. global outsourcing 7. environmental factors.
When associations and big corporations try to control the uncontrollable factors external to their business, e.g. political, legal and technological environment, so that they can perform better than their competitors, it is termed as mega marketing.
International marketing regards the selling of services and products. The factors which influence the time and decision themselves to make a sale are supply-demand economics. Other factors can be more strategic as in creating, controlling, and isolating an aspect to the market itself.
controllable risk factors
Food washing
Consider these two risks:- 1) that you will be hit by a meteorite. 2) that you will be sick because you ate bad food. The first risk is uncontrollable because there is nothing you can do to lessen it. However the second risk is controllable because you can take care to see that your food is fresh and well cooked - in other words you can lessen this risk.