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1.Controllable factor or often called as "Marketing Mix".Now a days it remember as "4P's" It includes: Product,Price,Place and Promotion. 2. Uncontrollable factors are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor

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Q: What are controllable and uncontrollable factors in International Marketing?
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Related questions

What is the difference between controllable and uncontrollable risk factors?

Controllable risk factors are those that can be managed and lessened or reduced. Uncontrollable risk factors are like Acts of God.


How do you define domestic uncontrollable in international marketing?

Domestically uncontrollable in interntional marketing are factors within a country that cannot be controlled. They may be polical, economic, or situations.


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The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.


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Definition of mega marketing?

When associations and big corporations try to control the uncontrollable factors external to their business, e.g. political, legal and technological environment, so that they can perform better than their competitors, it is termed as mega marketing.


What are the factors in the choice of selling mode in international marketing?

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Consider these two risks:- 1) that you will be hit by a meteorite. 2) that you will be sick because you ate bad food. The first risk is uncontrollable because there is nothing you can do to lessen it. However the second risk is controllable because you can take care to see that your food is fresh and well cooked - in other words you can lessen this risk.