Ethos are the beliefs that are held by a specific community. Pathos is appealing to an audience through their emotions. Logos is a philosophical term describing the principle governing the cosmos.
Ethos, Pathos and Logos are the 3 main forms of Rhetoric according to Aristotle where as according to him is the ability in each particular case, to see the available means of persuasion. Ethos means...
Ethos: credibility to the speaker, what it takes for the audience to believe the speaker pathos: emotional appeal, blood god babies logos: logical appeal, numbers statistics