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Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
One of the early decisions will be whether the firm wants to purchase the product from a vendor, lease the product, or produce the product in-house. These decisions and the actual purchase decisions are often the responsibility of a buying center.
Programmed decisions are routine. An example is if customers call to complain about a product and service, then calls are routed to a supervisor/manager. Non-programmed decisions are situational and not-routine. For example, if a consumer has an negative reaction to a product or service, a company would not reply routinely but research the issue before responding.
SUPW means 'Socially Useful Product Work'.
the duties and the responsibility of product endorser is to make the target buyer to understand all about there particular product.
show with example that if the marginal product is always decreasing the average product is always above the marginal product?
Examples of strategic decisions might be to focus efforts on a new product or to increase production output.
Decision makers should know a product's cost function if their decisions affect the amount of product produced. To know the cost impact of their decisions, decision makers apply the cost function to each possible volume of production. This is important in many decisions, such as pricing decisions, promotion and advertising decisions, sales staff deployment decisions, and many more decisions that affect the volume of product that the company produces.
Who has the primary responsibility for assuring product or service quality
example of tourism product for me is
Marketing Mix
person who is oprating