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What are examples of pharmaceutical companies use of social media?

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Answer:

Unlike other industries, pharmaceuticals is subject to heavy FDA regulations. Therefore, companies operating in this space have been wary of and slow to adopt social media initiatives. Johnson & Johnson is one of the only companies to have a blog (http://www.jnjbtw.com/), which is very restricted because of all the regulatory issues. On the professional side, there are several physician-only social networks including Medic Speak and Sermo.

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Crystal

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